We do believe, however, that all clients should make their own macro decisions. That means our job can be as much education as execution, especially in the early going.

We believe in collaboration and transparency. The days of mystical Webmasters and online gurus are long over.

We often find new clients paying longtime “web guys” ridiculous monthly fees for hosting and support. Evicting these guys can be a challenge as they like to put hosting and domain accounts in their own names. Ridiculous.

Clients should have exclusive control of accounts connected with their web properties. They shouldn’t be hostage to middle men; they shouldn’t pay people to do nothing.

Internet Forestry works by the hour. No hidden charges. No contracts. No skimming. No shell games.

Our clients mostly come from Los Angeles, but we’ve worked with companies from as far away as London and Hawaii.

Over the past six years, we’ve built web sites and blogs for psychotherapists, rock stars, a Hollywood trade paper, doctors, lawyers, a hotel chain, a civic news outfit, real estate brokers, a chamber of commerce … it’s a long list.

Not convinced we’re a fit? Learn more about the Internet Forestry philosophy on Glenn Abel’s blog for clients. Call him anytime at (818) 399-1164.

Contact Internet Forestry today and we can get down to business.

The search engines now focus on site quality, social signals and “authority” — basically, the ability to meet readers’ needs.

We are top of the latest techniques that matter in optimization, spending several hours a day on “staying current.” Things move quickly in this business.

In the end, traffic building is all about meeting the needs of readers, whether the site/blog features editorial content or pure e-commerce. We are “white hat” all the way, but that doesn’t exclude seeking out the most effective techniques for achieving maximum placement in the search engine results pages (SERPs).

Be careful not to do business with “SEO experts” promising quick results — you could end up penalized or even banned by the search engines. Same goes for do-it-yourself SEO, unless you’ve truly put in the time to learn what’s what. Few people do.

We’ve never seen a web site or blog we couldn’t improve. We look at web sites as a whole and make the pieces all work together for more traffic and conversions (sales). Call it holistic optimization.

Contact Internet Forestry

Past credits include a major entertainment news web site with revenues exceeding $5 million a year — and traffic of more than 2.3 million page views per month. We designed it, redesigned it and ran it for a decade. IF currently has more than 25 web sites and blogs under active management.

Internet Forestry of Los Angeles works with many people in service industries and professional fields: a chamber of commerce, lawyers, psychologists, doctors, rock bands, tech web sites, movie writers, interior decorators, civic news providers, hotel chains …

We like to start with clients by doing a phoner and then an hour-and-a-half in-person work session, during which we develop a game plan based on your goals and our take on the site/blog.

From there, it’s a collaborative process in which you’ll share in the development and execution of your web property. Teaching and coaching often is a big part of the Internet Forestry experience. Don’t have the time or interest? We can do it all in that case.

Make an appointment to review your web site or blog and let’s get started! Call Glenn Abel anytime at (818) 399-1164.

We specialize in WordPress blogs and web sites, using visually dynamic designs and up-to-the-minute distribution channels.

We’ve been in business for 6 years, helping dozens of businesses tell their stories. We’re based in the Los Angeles area, but have clients from Hawaii to London.

Owner Glenn Abel began working on the Internet in 1993. He handles all clients personally. Work is outsourced only when a highly specialized skill set comes into play.

We offer “holistic optimization.” Many clients come to us with older web sites that have never been optimized for search engines. That, we tell them, is like owning a piano that has never been tuned.

Please contact Internet Forestry today regarding your online needs. Phone Glenn anytime at (818) 399-1164.

Text and headlines need to be search-engine friendly for a web site (or blog) to reach its traffic potential. Each page should be targeting a unique set of keywords that are strategically woven into the content.

The trick is to serve readers and Google at the same time — not many people know how to do this without producing goofy text or running afoul of search engines’ increasingly strict rules.

Content is king is true more than ever, thanks to Google’s “Panda” crackdown.

Very few people with search-engine optimization skills also are professional writer/editors. Go with a pro.

When it comes to WordPress, this is top of the line.

Think of all the software for a “blogsite” in a stack. First, there’s WordPress, the hottest content management system on the Web because of its balance of flexibility and ease of use. In the middle, Genesis, a “theme framework” that supercharges the WordPress CMS, letting developers make significant changes without disturbing the core code. Then, on top, the design theme, or skin.

The only web sites running Genesis use themes built or endorsed by StudioPress. We’ve been using StudioPress themes since 2008 and recommend them without hesitation. Even out of the box, sites look fresh because they’re exclusive to StudioPress clients and developers.

Our services are all about crisp and clear. Traffic and conversions. Web sites and blogs that signal you’re on top of your game.

If you are in business with an old-style web site, it is time to upgrade. If your site were a brochure, would you feel good about handing it to clients?