Web site creation, renovationContact us

Optimization without the tricks & traps

The era of tricking the major search engines into giving your web site or blog preferred placement are over. That includes practices such as stuffing sites with keywords or buying links at random, hoping for a free ride.

The search engines now focus on site quality, social signals and “authority” — basically, the ability to meet readers’ needs.

We are top of the latest techniques that matter in optimization, spending several hours a day on “staying current.” Things move quickly in this business.

In the end, traffic building is all about meeting the needs of readers, whether the site/blog features editorial content or pure e-commerce. We are “white hat” all the way, but that doesn’t exclude seeking out the most effective techniques for achieving maximum placement in the search engine results pages (SERPs).

Be careful not to do business with “SEO experts” promising quick results — you could end up penalized or even banned by the search engines. Same goes for do-it-yourself SEO, unless you’ve truly put in the time to learn what’s what. Few people do.

We’ve never seen a web site or blog we couldn’t improve. We look at web sites as a whole and make the pieces all work together for more traffic and conversions (sales). Call it holistic optimization.

Contact Internet Forestry

Blogs for business? Yes. Definitely yes.

Web sites and blogs age quickly. What worked a few years ago most likely has become outdated or inefficient. Whether you’re setting up that first web site or blog, or needing an overhaul of an existing property, we can handle it all.

Past credits include a major entertainment news web site with revenues exceeding $5 million a year — and traffic of more than 2.3 million page views per month. We designed it, redesigned it and ran it for a decade. IF currently has more than 25 web sites and blogs under active management.

Internet Forestry of Los Angeles works with many people in service industries and professional fields: a chamber of commerce, lawyers, psychologists, doctors, rock bands, tech web sites, movie writers, interior decorators, civic news providers, hotel chains …

We like to start with clients by doing a phoner and then an hour-and-a-half in-person work session, during which we develop a game plan based on your goals and our take on the site/blog.

From there, it’s a collaborative process in which you’ll share in the development and execution of your web property. Teaching and coaching often is a big part of the Internet Forestry experience. Don’t have the time or interest? We can do it all in that case.

Make an appointment to review your web site or blog and let’s get started! Call Glenn Abel anytime at (818) 399-1164.